Kerala Tourism has drawn up God's Own Country 2.0 and the department is going all out to repair the state's image and infrastructure. Apart from being a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
Antrix, ISRO's commercial arm, is eyeing 10% of the $357 billion global market.
While industry is upbeat, start-ups in the space sector are finding it difficult to cater to the demand due to a lack of funding, issues related to policy like foreign funding, intellectual property, etc, and a lack of support in testing.
Connecting with people is the first step to creating greater awareness for the brand and that in turn, believes ISRO chief K Sivan, will translate into the institution becoming a place that people want to work in.
Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.
Crop loss would the highest in Karnataka (where a little more than 75 per cent of the national output comes from), followed by Kerala and Tamil Nadu.
A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?
'By pushing PSLV production to industry, the extra ISRO personnel available will be utilised to do projects like the human space mission.'
Data provided by the satellites helps experts predict the level of rains till then, what to expect in the next few hours and even about the situation in the forests and the water reservoirs.
The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity
Nissan' exit from the light commercial vehicle joint venture has helped speed up consolidation and growth for the company
The problem, say experts, is not so much the use of plastic as the lack of effort to recycle and reuse it.
KVIC is keen to build an international footprint and is hopeful about signing up B2B agreements with at least 40 countries, to which end it has even registered a GI (geographical indicator) tag in the UK, Germany and Russia.
More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values.
By splitting its business into separate verticals with dedicated portfolio heads, CavinKare looks to improve distribution and facilitate more launches in the future
Most industry players in Tirupur feel that though the idea of GST is good, the problems are largely due to its poor implementation. Refund delays, withdrawal of incentive schemes make Made-in-Tirupur products costlier by 10-15 per cent, say entrepreneurs.
At 47 protests a day, the state has become the most restive in the country and investors are becoming increasingly wary
According to the agreement between the government and the company, the Rs 7525 crore project is scheduled to be completed by December 4, 2019.
In less than two months since the announcement in March, the state has mobilised an armada of small and medium enterprises keen on making components for large equipment manufacturers.
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